The competitiveness and excellence of the perfumery industry continues to grow unstoppably year after year, breaking all records.
The perfume category is among the most prominent in terms of FMCG growth for the sector in 2022.
In the aftermath of the pandemic, human beings have shown that they are more eager than ever to express themselves to the world in all its aspects. And today is the momentum to meet that need.
Do you know the new market categories?
Scent marketing is growing exponentially; and many new categories are proving to be a guaranteed success.
Trend 1: ‘Beast mode’ fragrances
Do you know beast mode? Means a highly concentrated, long-lasting, powerful and tenacious fragrance that lasts for at least twelve hours.
This duration factor is very important, since it gives you a more extensive and harmonious aromatic experience that you can take advantage of to better accompany your special moments.
This duration factor is very important, since it gives you a more extensive and harmonious aromatic experience that you can take advantage of to better accompany your special moments.
The connection between wellness and fragrance has always existed, but in recent years, it has become one of the key reasons why consumers are investing more in fragrances.
Among the main benefits of this trend of new perfumery products, we can highlight the following:
- Up selling.
- Add a luxurious touch to your portfolio, synonymous of elegance.
- Durability.
- Attracting a new type of consumer.
Trend 2: Hair Mist, Perfume for the Hair
In addition to giving hair a soft and enveloping scent, they provide the shine, hydration and nourishment it needs. Have you ever tried them?
Also known as hair mist, another difference with respect to body perfumes is that they do not contain alcohol. Our new ‘must have’ inside the vanity case.
Also known as hair mist, another difference with respect to body perfumes is that they do not contain alcohol.
The way to use it is to spray perfume on your tresses on a regular basis, because regular perfumes are designed to be sprayed on the skin and not on the hair. A hair mist is basically a specially formulated hair perfume that can refresh your hair between washes.
Examples include Hairmist Eau de Parfum Irresistible by Givenchy. A floral fragrance with woody and fruity nuances that adds shine and luminosity to the hair.
Also Hairmist Eau de Parfum Good Girl by Carolina Herrera. The iconic signature perfume contains a combination of ingredients that make hair achieve a more velvety texture while looking more nourished and voluminous.
Among some of the benefits of this new category of perfumes for brands, we can highlight the following:
- Cross selling with the followers of you best sellers.
- Innovation in your brand values.
- Market differentiation through new categories.
- A new category in continuous growth.
Trend 3: Body Mist or Body Perfume
It is much lighter than cologne and perfume and can be sprayed all over the body. Its function is to hydrate and refresh our body.
While perfumes offer a greater variety of aromas and intensity, this product tends to be fresher, more citrusy, with a more intense aroma. Duration of about 2 hours, but the advantage of its lightness is that it can be ‘touched up and touched up’.
Here are some of the benefits of this new perfume category for brands:
- New categories to launch your products.
- Cross selling with the followers of you best sellers.
- Increases the shopping cart.
- Greater brand value
Trend 4: Pet perfumes
Do you want a unique fragance for your pet? More and more people have pets and, therefore, they want to perfume them. They are fragrances that combine perfectly with the animal coat.
Pet perfumes do not usually contain alcohol, so as not to dry out the animal’ s skin. Therefore, fragrances for dogs should be mild, hypoallergenic, with neutral PH. North America leads the pet care market CAGR: 7.4 %.
As for the main advantages of this product category, we can highlight the following:
- Create a new line for your business.
- Innovation in your brand values.
- Differentiate yourself from the competition.
- Increased market share.
Trend 5: Home Fragrances
Increasing urbanization, improved living standards, availability of new and innovative air fresheners, growing concern for air quality and increasing demand from commercial users are driving the growth of the air freshener market. And above all, the need after the lockdown, to feel good in one’ s own home, giving it its own personality as well.
According to market research Reports, the global air freshener market size was pegged at. 10,124.4 million in 2017. This number is expected to increase to $13,279.1 million by 2025. This translates to an annual CAGR of 3.8% between 2018 and 2025.
As for the main benefits of this product category, we can highlight the following:
- Create olfactory branding of your brand.
- Cross selling with the followers of you best sellers.
- Scenting increases the credibility of a business.
- Establishes a link between the brand and customers.
Have you heard about all these new product categories in the world of perfumery? From Mixer & Pack we encourage you to explore new products for your brand in line with industry trends. Do not hesitate to contact us if you need more information when creating any of these new categories.
