The New Trend: Perfumes for Pets
Over the past few years, the concept of pet care has evolved significantly. It’s no longer just about providing food and shelter; today, pets (especially dogs) are considered integral members of the family. This shift in perception has sparked a wave of innovations in the market, aimed at enhancing the quality of life for pets […]
How to detect a counterfeit in perfumery?
In the world of perfumery, authenticity is key. Counterfeit perfumes can not only disappoint you with their inferior quality, but they can also be harmful to your skin. Spotting a counterfeit may seem complicated, but there are several aspects you can look at to make sure you’re buying an original product. Mixer & Pack offers you […]
What Does Summer Smell Like?
In the same way that we change our wardrobe when one season gives way to another, we should also change our perfume — but why? In warmer weather, the particles in perfume intensify and evaporate from our skin more quickly, which means that the rich fragrance we may wear in winter could become an overwhelming […]
Trends: Coquette style
Have you heard of the coquette style? We tell you what it refers to in the fashion industry and how you can start applying it to your perfume line. What is the Coquette style? The hyper-feminine aesthetic has become a favourite of Generation Z, who share their best combinations and outfits on social media. Coquette […]
Provocative Packaging: Sensual scents
What experience embodies moments of intimacy and connection? The sense of smell. Did you know that the sense of smell is the most emotional of all? It is the only sense that is in direct contact with what we call the emotional brain and therefore, as the Perfume Academy points out, it also plays a […]
Future Dusk, the trend colour of 2025
A “blue of confidence” that ties in with the new space age. Dark, bright and sophisticated. The shade was selected from Coloro’s library of contemporary colours by WGSN experts. Do you know its meaning? “This dependable blue will be essential to reinforce a sense of confidence and stability, but as purple it also carries an […]
Our Favourite Spring Perfumes
Spring, with its sense of rebirth and renewal, invites us to leave the cold of winter behind and embrace the warmth and freshness it brings. It is a season that awakens our senses and immerses us in a world full of colours, aromas and emotions. In this exciting context, we would like to present a […]
Vegetable Scented Perfumes: Fresh and bright smells.
Have you heard of Alt-Gourmand fragrances? These Vegetable Scented Perfumes are characterised by warm, sweet, even “edible” aromas, often accompanied by spicy nuances. Shoppers are looking for deeper connections to nature and alternative fragrances, so chic, ecofriendly plant-based stories inspired by greenhouses, gardens and pantry ingredients are booming. These fragances are no longer niche. The […]
Sustainable perfumery: The world is a beautiful place, let’s take care of it.
Eco is in fashion, and more and more! It is a reality, market trends are leaning towards an increasingly sustainable packaging. Using compostable papers, water-based inks and as little plastic as possible. What is sustainable design exactly? Sustainability refers to the responsible use of natural resources so that future generations can also have access to them, […]
The perfume manufacturing process: from the initial idea to the finished product
Have you ever wondered how the perfumes you use every day are made? The creation of a perfume is a complex process that involves multiple stages, from the initial idea to the final product. The perfume manufacturing process has gradually evolved thanks to advancements in science and technology. Today, perfumes are widely produced using high-precision […]