What Makes a Perfume Have a Longer-Lasting Scent?
How can you make a perfume last longer? No matter how much cologne you use or how carefully you choose strategic areas of your body to apply it, there are days when its scent seems to disappear before lunchtime. If you are tired of it fading away, do not worry: at Mixer & Pack, we […]
What is Sensory Marketing?
Sensory marketing has gained significant importance in recent times. This form of communication allows companies to connect their brand or services with the lifestyle of their customers. In this post by Mixer & Pack, we will explain what sensory marketing is, the tools it uses, and the types of sensory marketing you can find. What […]
Flowers and plants most used in perfumery
Flowers and plants are essential elements in the creation of perfume aromas, as they provide a wide range of characteristics and diversity, in addition to being natural raw materials suitable for everyone. However, not all of them are equally suitable for use in perfume compositions. That is why, at Mixer & Pack, we explain which […]
“SCENT MARKETING” THE CREATION OF EMOTIONAL BONDS WITH CONSUMERS.
Within an increasingly competitive market, where companies seek to maintain a continuous relationship with consumers, the creation of an olfactory identity is key to creating recognition, loyalty, and brand identification and recall. Scent marketing is one of the most powerful stimulation techniques, capable of activating these values, reaching levels beyond human perception, through the sense […]