How to adapt a perfume line to the Arab market: keys to success in the Middle East
The perfumery market in the Middle East is one of the most demanding, sophisticated and luxurious in the world. With a tradition of hundreds of years behind them, Arabic perfumes are among the most prestigious and recognized scents worldwide. Therefore, adapting a line of perfumes to the tastes of Arab consumers requires dedication, experience and […]
The joy of a new perfume launch for Lulu Group at Mixer & Pack
There is little news that fills us with as much pride and joy as the launch of a new collection of perfumes internationally. Today we are excited to celebrate the debut of our perfume collection made for Lulu Group, one of the giants of the hypermarket sector in the Middle East. We know that this […]
Culture of well-being in Perfumery
Over the last few years, the perfumery industry has begun to pay more and more attention to the relationship between the use of cosmetic products and perfumes, and the improvement of emotional well-being. Consumers are increasingly aware of the importance of self-care and the focus is on mental health. If you want to know the […]
Preferred smells in Europe
The art of perfumery is different in each region of the world and has particular characteristics that are related to the culture, tradition and legacy of each continent. Today, in Europe, the preferred scents reflect both current fashion and cosmetics trends and the cultural particularities of each region. In today’s article, from Mixer & Pack, […]
What does it depend on for a perfume to change color?
The world of perfumery hides fascinating secrets, such as why does a perfume change color? If you’ve ever noticed that your favorite perfume changes color over time, you’ve probably wondered why this is or if it’s still in good condition. The truth is that the change of color in a perfume can have several causes […]
Did You Know…? 7 Fun Facts About Perfumes
The world of perfumery is full of fun facts about perfumes that you probably still do not know. From how scents can influence our mood to how you can apply your perfume to smell good all day long. Today, at Mixer & Pack, we bring you some tips and curiosities to start the year in […]
Favorite winter perfumes. What does winter smell like?
Winter is an endearing season that awakens in us nostalgia for home and its unique aromas. It is getting colder and colder, the days are getting shorter and our perfumes are an ideal way to accompany the cozy atmosphere that this time of year brings us. Nights by the fire, cakes and hot chocolate, Christmas […]
What is Scentscaping in Perfumery?
Perfumery is the art of creating sensations and evoking memories through special aromas, but the trend in recent years has been not only to create colognes for personal use but also scents that take care of the detail of shared spaces. This trend within the perfumery sector is known as scentscaping. In the following article, […]
World Children’s Day: memories, creativity and sustainability in children’s perfumes
20 November marks World Children’s Day, a special date in our calendar that invites us to reflect on the incredibly important role children play in the future. One of the most beautiful tasks within the perfume industry is accompanying you through those special moments that become forever linked to a scent in your memory. Do […]
Healing memories: olfactory empathy
Smell is one of the most powerful and evocative human senses. A simple aroma has the ability to transport us to specific moments in our lives, awakening memories that can feel as vivid as the present itself. This phenomenon, known as olfactory memory, plays a fundamental role in our emotional wellbeing, as certain scents not […]