Fresh perfume is back in style: citrus, green and aquatic scents in 2026
In perfumery, trends are constantly evolving, but some fragrance families manage to remain relevant thanks to their ability to adapt to new consumer preferences. This is the case with fresh compositions, which have regained prominence in recent years and all indications are that they will continue to hold a prominent place in 2026. At Mixer […]
Fragrances that help stimulate memory
Fragrances are not only linked to aesthetics or sensory pleasure. A growing body of research within the industry points to their direct relationship with cognitive processes such as memory, attention, and concentration. In fact, the sense of smell is one of the senses with the greatest capacity to evoke memories immediately and emotionally. In this […]
What perfume to wear in summer
With the arrival of warmer weather comes the age-old question of “what perfume to wear in summer.” High temperatures, increased sun exposure, and changes in routine mean that certain fragrances are perceived differently than during the rest of the year. Scents that are enveloping and balanced in winter become more intense in summer, while lighter […]
What is perfume layering? The art of mixing perfumes
Perfume is a way to express personality, mood, and emotions. But did you know you can also create your own unique perfume by combining different fragrances? This is known as perfume layering, a trend that is increasingly popular and allows you to experiment with the art of mixing perfumes. In this post, we’ll tell you […]
Scentscaping: How a fragrance builds an experience in retail
In a retail environment where it is increasingly difficult to differentiate oneself solely through product or store design, brands are seeking new ways to create memorable experiences. In this context, the sensory component has taken on a particularly important role, and scent has become a tool capable of reinforcing identity, perception, and recall. Thanks to […]
Perfume for Mother’s Day: 7 olfactory profiles that usually get it right
Choosing a perfume for Mother’s Day might seem like a simple decision, but selecting the right fragrance involves understanding something deeper than just a pleasant scent. Perfumes are an extension of personality, a way to accompany everyday life, and, in many cases, lasting memories. From Mixer & Pack , we bring you a guide with […]
Perfume maceration: what it is, why it matters, and how it is managed in production
Although not a particularly visible process, maceration is one of the factors that makes all the difference in perfumery, as it directly influences the final balance of a fragrance. In an industry where every detail counts, understanding how a formula evolves before reaching the end consumer is key to guaranteeing quality, stability, and olfactory consistency. […]
Coachella and perfumes: how the festival redefines beauty and new olfactory rituals
Music festivals in recent years have evolved from cultural events, where people simply went to have fun and listen to their favorite singers and bands, into true spaces for aesthetic expression, creativity, and trends. One of the greatest examples of this evolution is the Coachella Valley Music and Arts Festival , which has established itself […]
Types of wax according to their fragrance: discover the best options for each scent
Choosing the right wax for scented candles can make all the difference between a unique sensory experience and one that goes unnoticed. While some waxes enhance the intensity of the aromas, others soften the olfactory sensation or add their own nuances that transform the final result. Since not all waxes interact with fragrances in the […]
What perfume to give on Father’s Day (guide)
Choosing a perfume for Father’s Day might seem complicated, but it’s also an opportunity to surprise him and show how well you know him. A fragrance is much more than a scent: it’s an extension of personality and, depending on who wears it, can convey very different feelings—freshness, elegance, character, discretion. From Mixer & Pack […]