Home fragrance: opportunities (mikados, sprays, candles) for brands
The home has become a space where sensory experience is increasingly important. Decor, materials, lighting, and now even scent all contribute to creating a specific atmosphere. The concept of home fragrance encompasses various products designed to scent and aromatize interior spaces. Reed diffusers, home sprays, scented candles, diffusers, and other formats allow you to bring […]
Bedazzling in perfumery: how to create jeweled collections for your brand
Bedazzling is based on incorporating crystals, stones, glitter , and jewelry-inspired details. The concept isn’t entirely new, but its current reinterpretation introduces a more striking and customizable aesthetic. This trend is finding new forms of expression in the world of beauty. In perfumery, this trend allows the bottle to become a visual object capable of […]
7 fastest-growing perfume families and which brand fits each one
Although trends in perfumery are constantly evolving, not all fragrance families experience the same growth. Changes in consumption habits, the search for new sensory experiences, and the emergence of different lifestyles cause certain compositions to gain prominence in the market. For brands, understanding this evolution is especially useful when developing new collections, as it allows […]
Tea fragrance (matcha, black, white): why it fits with today’s consumer
Within contemporary perfumery, tea-inspired fragrances have gained significant prominence in recent years. This is primarily due to changing consumer preferences, with consumers now seeking more versatile, balanced perfumes with an olfactory identity that conveys well-being without being overpowering. Tea notes allow for the development of clean, elegant fragrances that are easy to adapt to different […]
Discovery sets: the fragrance strategy to reduce friction online
Buying fragrances in digital environments presents a clear challenge: consumers cannot try the product before making a decision. This limitation directly affects confidence in the purchase and how the value of a perfume is perceived. In this context, brands have begun to incorporate solutions that bring the olfactory experience to the online environment without losing […]
Fresh perfume is back in style: citrus, green and aquatic scents in 2026
In perfumery, trends are constantly evolving, but some fragrance families manage to remain relevant thanks to their ability to adapt to new consumer preferences. This is the case with fresh compositions, which have regained prominence in recent years and all indications are that they will continue to hold a prominent place in 2026. At Mixer […]
Fragrances that help stimulate memory
Fragrances are not only linked to aesthetics or sensory pleasure. A growing body of research within the industry points to their direct relationship with cognitive processes such as memory, attention, and concentration. In fact, the sense of smell is one of the senses with the greatest capacity to evoke memories immediately and emotionally. In this […]
What perfume to wear in summer
With the arrival of warmer weather comes the age-old question of “what perfume to wear in summer.” High temperatures, increased sun exposure, and changes in routine mean that certain fragrances are perceived differently than during the rest of the year. Scents that are enveloping and balanced in winter become more intense in summer, while lighter […]
What is perfume layering? The art of mixing perfumes
Perfume is a way to express personality, mood, and emotions. But did you know you can also create your own unique perfume by combining different fragrances? This is known as perfume layering, a trend that is increasingly popular and allows you to experiment with the art of mixing perfumes. In this post, we’ll tell you […]
Scentscaping: How a fragrance builds an experience in retail
In a retail environment where it is increasingly difficult to differentiate oneself solely through product or store design, brands are seeking new ways to create memorable experiences. In this context, the sensory component has taken on a particularly important role, and scent has become a tool capable of reinforcing identity, perception, and recall. Thanks to […]