The Ministry of Industry grants the Fashion industry 2020 National Award to the developer, designer and perfumery and cosmetics manufacturer for third party brands for the Best Fashion Accessory and Complement Industry category.
21 January, 2020 (Meco, Madrid)
The Best Fashion Accessory and Complement Industry, awarded by the Ministry of Industry to Mixer & Pack, recognises the special bond of the perfumery manufacturer for third party brands with the Spanish fashion industry, as well as its contribution to the national economy, endorsing its prestige, creativity, its adaptation to international markets, and its capacity for innovation, internationalisation and the empowerment of the “Spain Brand”.
In this category, the Ministry of Industry recognizes the company of the sector that has distinguished itself for achieving business excellence, including in this concept the quality, sustainability, respect for the environment, internationalisation, results oriented to the customer, leadership, processes, continuous improvement, innovation, digitisation, and which have been made involving people and taking into account social responsibility.
The awards for the “Best Fashion Accessory and Complement Industry” reach their VI Edition – 2020, with the aim of recognising the work of individuals, institutions, organisations, businesses and industries that have achieved excellence in the fashion industry.
In this manner the “Best Fashion Accessory and Complement Industry Award” to Mixer & Pack recognises the importance of perfume as a complement or fashion accessory, in its role to complement and establish style in fashion.
In addition, the perfumery in the fashion industry brings to companies a high customer loyalty and stronger image before its customers, democratising brands and helping to expand the consumer profile, completing their style, and personality and assets of the company through the sense of smell of their consumers. There is a very powerful link that a perfume can create between a brand and the consumer, generating added value and increasing the positioning of the brand in the market.
In words of Agustín Gómez Loeches, Board Member of the company ¨It is really an honour to receive this award which underlines the work we carried out in our twenty five years of history with excellence in the quality of our developments and taking care of the details in the manufacture for the best Spanish Fashion Companies¨, he also takes the opportunity to thank and dedicate this award ¨To each and every one of the colleagues that are part of Mixer and work every day to design, formulate, develop, macerate, manufacture and package the most qualitative perfumes for the most prestigious fashion companies”, as well as special thanks to the ¨fashion companies that have trusted Mixer & Pack to develop their perfumery, as well as all the providers who ensure that the service and final product meets the expectations of the same”.
About the Awards:
At its VI edition, the jury, chaired by the Secretary General of Industry and Smes, Raül Blanco, has selected the winners of the National Awards for the Fashion Industry, promoted by the Ministry of Industry, Commerce and Tourism. For Raül Blanco, “these awards demonstrate the support of the Ministry to the sector, through the recognition of professionals and companies that make a major effort to achieve business excellence; and also, encourage the development of this important economic activity, and contribute to its growth, competitiveness and increasing its weight in the GDP as a whole”.
The jury of the VI National Awards for the Fashion Industry was comprised by the Secretary General of Industry and Smes, Raül Blanco, as President; the designer and winner of the Fashion Industry National Award, Agatha Ruiz de la Prada, as vice president; and spokespersons Galo Gutierrez (director general of Industry and SMES), Nuria de Miguel (director of the Mercedes Benz Fashion Week Madrid), Sofia Rodriguez (director of the Decorative Arts Museum), and Paul Garcia de Oteyza (designer and winner of the National Fashion Industry Award in the Innovative Entrepreneurship category).
The award ceremony will take place at a date and place to be determined, and shall be chaired by Her Majesty the Queen
About Mixer & Pack S.L.:
Mixer was founded in 1994 in the Meco municipality (Madrid) by Rodolfo Gómez de Vargas, who after serving as high management for cosmetics multinationals decided to build a factory for third-party cosmetic products: with the most advanced technology, novel and agile processes and with the concept of quality integrated into the whole manufacturing process.
Today, Mixer has become an important perfumery and cosmetics partner for the most prestigious fashion and cosmetics national and international brands, developing, formulating, and packaging many different types of perfumery and cosmetics products for any category, with any texture, for all type of needs, and in all possible packaging formats.
Mixer already boasts a large perfumery and cosmetics factory (Madrid) with capacity for manufacturing and packaging 113 million units per year, which thanks to its Regulatory Affairs department, are present in more than 120 countries on all five continents.
Mixer is also a member of Stanpa (Spanish acronym for National Association of Spanish Perfumery and Cosmetics), is a patron of the Academia de Perfume Foundation, has just joined the Cre100do program, and was a recent finalist in the National Fashion Industry Prizes and Cepyme Awards.