Perfumery is the art of creating sensations and evoking memories through special aromas, but the trend in recent years has been not only to create colognes for personal use but also scents that take care of the detail of shared spaces. This trend within the perfumery sector is known as scentscaping.
In the following article, from Mixer & Pack we explain what this way of relating smell to environments consists of to create new olfactory dynamics.
What is scentscaping?
Scentscaping in perfumery is an innovative trend that is revolutionizing the fragrance and air freshening industry, it consists of deploying an entire olfactory landscape that helps create responses and emotions in the individuals who occupy them. Fragrances, scented candles and diffusion technologies are used to create an even distribution of the scent throughout the room.
Scentscaping is related to air care, a set of technologies focused on improving the air quality of enclosed spaces through air fresheners, air purifiers and ionized oxygen generators that allow this dynamic to be introduced not only in large commercial areas but in all homes. If these two techniques are combined, the feeling of home can be completely transformed and turned into a space of maximum comfort.
Where does scentscaping come from?
The concept of scentscaping, derived from English, is related to the terms “scent” and “landscaping“. It is about creating fragrances that generate enveloping and pleasant atmospheres to configure and modify a space through smell, which remains engraved in the memory and with which the mind then travels to specific moments and ideas.
What is its objective?
Especially as a result of the pandemic, we began to give greater importance to the small details that make our spaces more comfortable. Smell is perhaps the most evocative sense and it is important to pay attention to it when trying to create a certain atmosphere. You have to take into account the type of sensations you want to give off in order to choose the right fragrance. A fresh and citrus option can promote the feeling of cleanliness and neatness, while sweet notes can bring warmth to more intimate spaces or fruity notes invite you to travel to exotic places and remember summer.
The purpose of scentscaping is diverse, it can range from relaxing, motivating, exciting, or inspiring nostalgia to generating a sense of luxury, comfort, or developing a brand’s image. It is important to take into account the different areas that the space has and the type of activities that are going to take place in them in order to decide on the most appropriate type of olfactory landscape for each environment depending on what you want to convey.
What is scentscaping used for?
While it can be applied to home ambience, scentscaping is also strategically used as an additional marketing element to influence consumers. In the retail and retail sector, scentscaping is used to help create olfactory atmospheres that reflect the identity of the brand and products. For example, various fashion brands use a special scent to scent their stores and inspire in the customer a feeling that they associate with the brand.
Likewise, perfume contains an aspirational component that can be used to generate a sense of luxury and exclusivity or associate a space with vital values or goals. For example, hotel chains use a distinctive aroma to associate their space with certain values such as trust, safety or rest. Another example is spas and beauty centers that use different scents to promote relaxation and a sense of calm in users.
Scentscaping as a marketing strategy
The sense of smell is emotionally linked to aspects related to memory. This explains why a particular scent, properly designed, manages to last in the minds of consumers for years. In addition, on a psychological level, an odor has the ability to influence mood and generate both positive and negative emotions. Used correctly, a perfume improves the perception of a room and can even psychologically predispose individuals to feel a certain emotion. A pleasant fragrance can make customers want to stay longer in the store and consequently increase the chances of purchase.
It has been proven that the overall consumer experience is improved by using olfactory landscapes and sales are boosted. That’s why fragrances have begun to be used as key elements of a sensory marketing strategy in recent years. Scentscaping, within olfactory branding, allows you to design an immersive and transversal experience with the environment and the brand. For this reason, it is often included in events, product launches and premieres, as it helps to develop a unique identity that reinforces the brand image and generates memories in customers.
Mixer & Pack’s role as perfumers for scentscaping
At Mixer & Pack we are a leading company in the perfumery industry, providing innovative solutions for marketing strategies including scentscaping. We offer a complete perfumery and air freshening creation service to apply the fundamentals of this trend in various areas. We have experience in the development of fragrances for various fashion brands and other private label projects, so we know the different olfactory needs of different commercial contexts.
Scentscaping is gaining more importance every day in the perfumery industry and at Mixer & Pack we have the technology and experience necessary to be leaders in the implementation of this trend that is redefining the way we develop and experience our spaces.
If you are looking to create a scent that speaks of your brand and becomes your hallmark, you can contact our team of professionals, who will help you discover how you can create a memorable scentscaping experience.
