There is little news that fills us with as much pride and joy as the launch of a new collection of perfumes internationally. Today we are excited to celebrate the debut of our perfume collection made for Lulu Group, one of the giants of the hypermarket sector in the Middle East.
We know that this new collection is going to conquer the senses of thousands of consumers thanks to the scents we have created together and that fills us with pride. If you want to know all the details of this launch, today we tell you how this great news not only means the consolidation of Mixer & Pack as an international benchmark in the manufacture of fragrances for private label, but it is also a symbol of our alliance and the long road we have to go with Lulu Group.
Lulu Group: A retail giant in the Middle East
To talk about Lulu Group is to talk about leadership and vision. With a workforce of more than 50,000 employees and a turnover of more than $7.4 billion per year, Lulu Group is the largest supermarket and hypermarket chain in the Gulf region and one of the largest globally. Its presence extends throughout the Middle East, currently operating with 116 hypermarkets located in the United Arab Emirates, Saudi Arabia, Oman, Qatar, Kuwait and Bahrain. Without a doubt, the secret of their enormous success is the attention they pay to quality and customer service. That is why at Mixer & Pack we are happy to collaborate with them to develop a new line of fragrances that bring together the quality, variety and innovation characteristic of the group.
Lulu Group’s commitment to diversification and excellence has allowed them to position themselves as a key group in sectors as varied as import and export, trading, logistics, IT, tourism and education. However, it is in the hypermarket sector where its brand is unmistakable and where we will begin to bring our Mixer & Pack fragrances to thousands of consumers. For this reason, we want to thank once again the trust that Lulu Group has placed in us to make this project possible.
Mixer & Pack: European leaders in the manufacture of perfumery for masstige supermarkets
The term masstige refers to products whose quality and design make them similar to luxury products but are more accessible to the general public. That’s what we at Mixer & Pack have put together for this project with Lulu Group, which is much more than a commercial collaboration. This fragrance collection is the product of our years-long dedication to innovation, creativity, and our commitment to quality. As Europe’s leading manufacturers of perfumes for private labels, private labels and large distribution chains, at Mixer & Pack we know how to adapt to global trends and the needs of the most demanding markets.
This is the case in the area where Lulu Group operates. Arabic perfumes are known worldwide for their excellence and for this reason, it makes us even happier to bring our fragrances to an audience as expert as the Middle East.
The secret to the success of our collaboration with Lulu Group
The secret to the success that this collaboration promises to have undoubtedly lies in the comprehensive approach we have put in place to design the complete collection of perfumes for Lulu Group: from olfactory conceptualization and graphic design to product engineering and large-scale manufacturing to be able to transform our initial ideas into an olfactory reality that will make a huge difference in the market.
Quality and traceability are fundamental pillars of our philosophy. Every perfume that leaves our facilities meets the highest standards of quality and safety. Proof of this are also the more than 1,300 different perfumery references that we create for international brands with a global presence, exceeding 50 million perfumes produced per year.
The perfume market in the Middle East: tradition and creativity united in our collection
The launch of this perfume collection for Lulu Group is the result of a creative and technical process where inspiration merges with the olfactory and cultural richness of the Middle East. The fragrance market in the Middle East is booming, with annual growth of 7.5%. This boom is due to several factors, the main one being the increase in interest in personal care and well-being. This, coupled with the rich and deep tradition around perfume, will make our collection stand out in all supermarkets in the area.
In this context, the collection developed for Lulu Group responds to the current trends in the Arab masstige perfumery market, offering high-quality, accessible perfumes with a contemporary design, designed for the consumer looking for affordable luxury in their favorite supermarket. Each fragrance has been carefully formulated to offer a unique sensory experience, with an olfactory palette that combines classic and modern ingredients, evoking the art of European perfumery and the magnetism of Arabic perfumes.
The future of our perfumes with Lulu Group in Mixer & Pack: Innovation, sustainability and commitment
This release is just the beginning of a relationship that we know is going to be long and promises us a lot of joy. At Mixer & Pack we believe in continuous improvement and in the ability to anticipate the needs of the market. That is why our fundamental pillar when working is always based on innovation and sustainability, which allow us to continue to offer, also for the future, the exact perfume that each of our customers needs.
We deeply appreciate the Lulu Group’s trust in our know-how and in our vision of perfumery as an art. Together, we’re going to bring a collection of unique scents to a market full of opportunities. Each fragrance tells a story, this one has only just begun.
