The perfume manufacturer for third-party brands reinforces its role as a strategic industrial partner for the development of private label perfumes in the fashion sector.
January 28, 2026 (Barcelona, Spain)
The designer, developer and manufacturer of perfumes for third parties, participates as a sponsor in BFS 2026, the main professional meeting of the fashion sector in Spain. A collaboration that consolidates the natural link between fashion and perfumery.
Fashion and perfume share the same language: identity, emotion and personal expression. Two creative industries that evolve in parallel inspire each other and build brand universes capable of connecting with the consumer from the sensory and emotional aspects.
In this context, the collaboration with the Barcelona Fashion Summit reinforces Mixer&Pack’s positioning as a strategic industrial partner for large fashion retailers looking to develop their own line of perfumes, fragrances and perfumery products in private label or private label format.
The event, organized by Modaes, brings together executives, designers, investors and experts from the fashion ecosystem every year to analyze the challenges of the sector, new consumer dynamics, digital transformation and the growing role of sustainability and brand experience.
As a maquiladora or maquila of perfumes and fragrances for third parties, Mixer&Pack works closely with national and international fashion brands in the comprehensive development of perfumery projects, from creative conceptualization and packaging design to formulation, production and industrial scale-up.
Why are more and more fashion brands launching their own perfume?
- Provides a new source of incomeIncreases the product portfolio with a highly profitable category such as perfumery.
- High profitability with agile processesOlfactory marketing generates high margins and combines creativity with operational simplicity.
- High loyalty powerA scent creates an emotional bond faster and longer lasting than any other product.
- Adds value to the brandPerfumery and ambience elevate the positioning and perception of the brand.
- Broaden the consumer profile. Allow you to reach new audiences thanks to greater price accessibility without damaging the premium image.
- Increases traffic to the point of saleExpanding the catalog drives new visits and greater recurrence.
- Increases the average basket: Perfume is usually incorporated as impulse purchase.
- Reinforces brand recallSmell is the sense with the greatest capacity for emotional memorization.
- Build the “Total Look” concept: The brand identity is also expressed through the aroma.
- Spain, a world power in perfumeryAccording to ICEX, Spain is the world’s second largest exporter of perfumes and is in the global Top 10 in cosmetics, with exports close to 6,000 million euros per year.
In the photograph Mixer&Pack installations
About Mixer:
Mixer & Pack, after 30 years of experience in the design, development and manufacture of perfumery and cosmetics for private label and MDD, has become the great partner of the most prestigious fashion firms and the most important national and international cosmetic groups.
Leader in the manufacture of perfumery for third parties in Spain and one of the most important in Europe, it has a large perfumery and cosmetics factory in Cabanillas del Campo (Guadalajara) and its references are marketed in more than 130 countries on 5 continents.
Member of Stanpa (National Association of Perfumery and Cosmetics of Spain) and Cre100do. CEPYME Award 2019 in the category of sustainability and energy efficiency, National Award of the Fashion Industry 2020 in the category of accessories, Gold Medal of Stanpa (highest distinction in the perfumery and cosmetics sector in Spain), Award of Business Merit (MÉEM Award) by the JCCM and recently named “Company of the Year 2022” by CEOE Guadalajara. Award for Innovation in the Cosmetics Industry (Aitex) 2024. Honored by the Red Cross for breaking down barriers to access to employment. Innovative Technology-Based Company Seal 2025.
In addition, it collaborates closely with the Spanish Red Cross, with whom in 2020 it signed a collaboration agreement to incorporate people at risk of social exclusion into its workforce, which is why this year it has also received the “Spanish Red Cross Award for inclusion”. Zero Waste Seal to landfill 2025.
