The visit, promoted by Stanpa and attended by the Regional Government of Castilla-La Mancha’s General Manager for Business, provided an opportunity to share first-hand the company’s perspective on competitiveness, innovation, sustainability and the challenges facing manufacturing in Spain.
February 20, 2026 (Cabanillas del Campo, Guadalajara)
Yesterday, 19th February, Mixer & Pack welcomed Núria Aymerich Rocavert, Special Commissioner for Industrial Competitiveness and SMEs, on a working visit requested directly by the Commissioner in order to gain first-hand insight into the reality of industrial companies, analyse the factors affecting their competitiveness and explore possible avenues of support from the public administration.
During the visit, the Mixer & Pack team shared its experience as a leading industrial company focused on the design, development and manufacturing of perfumery and cosmetics for third parties in a highly competitive global environment, outlining some of the main challenges currently facing the sector. These include the need to sustain investment in innovation and digitalisation, advance the transition towards more sustainable production models, manage the impact of industrial costs and operate within an increasingly demanding regulatory framework, all in a context of intense international competition.
The visit also provided an opportunity to present Mixer & Pack’s industrial model, based on the integration of technology, sustainability and operational excellence, as well as its role as a strategic partner for international brands, contributing from Spain to the competitiveness of European industry in global markets and proudly carrying the values of “well made in Spain” around the world.
The meeting was promoted by Stanpa, the Spanish National Association of Perfumery and Cosmetics, which suggested Mixer & Pack as a benchmark company to convey the industry’s perspective and needs, as well as its commitment to innovation and sustainability, excellence in service and the development of people. Representing the association was Irati Herrero Imaz, Public Affairs Manager.
In the photo from left to right, Irati Herrero Imaz (Head of Public Affairs at Stanpa), Santiago Baeza (Director General of Companies of the Regional Government of Castilla-La Mancha), Agustín Gómez (President of Mixer & Pack), Núria Aymerich Rocavert (Special Commissioner for Industrial and SME Competitiveness), Rodolfo Gómez (Executive Advisor of Mixer & Pack), Raquel Alonso Blanco (Director of the technical office of the Special Commissioner for Industrial and SME Competitiveness) and Javier Aguilera (General Director of Mixer & Pack).
The visit was also attended by Raquel Alonso Blanco, Head of the Technical Office of the Special Commissioner for Industrial Competitiveness and SMEs, and Santiago Baeza, Director General for Business of the Regional Government of Castilla-La Mancha, highlighting the importance of cooperation between public administrations and industry as a key driver of economic development and job creation.
The visit forms part of the activities of the Special Commissioner for Industrial Competitiveness and SMEs, whose role is to promote and advise on policies aimed at strengthening industrial competitiveness, fostering innovation, reinforcing the SME ecosystem and facilitating dialogue with productive sectors.
