The Spanish manufacturer consolidates its position as an industrial partner for international brands, exporting 80% of its production to more than 130 countries.
20 January 2026 (Cabanillas del Campo, Guadalajara, Spain)
Mixer & Pack, one of Europe’s leading manufacturers and developers of fragrances for third-party brands, has received an institutional visit from Elisa Carbonell, CEO of ICEX Spain Export and Investment. The meeting highlights the company’s growing strategic role in promoting Spanish perfumery on the international stage.
The visit comes at a time when Mixer & Pack is strengthening its international positioning as a key industrial partner for global fragrance brands, particularly in markets such as the Middle East, Latin America and Europe, where the company already has a solid portfolio of clients and projects under development. Currently, 80% of the products manufactured at Mixer & Pack’s facilities in Cabanillas del Campo (Guadalajara) and Meco (Madrid) are exported to more than 130 countries, consolidating the company as one of the main drivers of the sector’s internationalisation from Spain.
Currently, 80% of the products manufactured at Mixer & Pack’s facilities in Cabanillas del Campo (Guadalajara) and Meco (Madrid) are exported to more than 130 countries, consolidating the company as one of the main drivers of the sector’s internationalisation from Spain.
This reality aligns with the excellent momentum of the national industry: Spain is now the world’s second-largest exporter of perfumery products, according to ICEX data, a leadership position supported by the industrial capacity, innovation, design and reliability of manufacturers such as Mixer & Pack.
During the visit, the company’s management team presented its industrial capabilities, its collaboration model with international brands and its international growth strategy, also supported by a strong presence at the main global trade fairs in the sector, including Beautyworld Middle East (Dubai), Paris Packaging Week – PCD (Paris), Beauty Exhibition (Istanbul), Cosmoprof Miami, Cosmoprof Bologna and Cosmetic Business (Munich).
According to Agustín Gómez Loeches, President of Mixer & Pack: “Having ICEX visit our facilities is recognition of the path we have been following for years: manufacturing in Spain for the world. Today, from Cabanillas del Campo and Meco, we develop fragrances that reach every corner of the planet and strengthen Spain’s image as a leading country in quality perfumery.”
Elisa Carbonell was accompanied during the visit by Luis Mayoral, Director of Creative Industries at ICEX, with whom she toured the company’s facilities and held meetings with the management team to gain first-hand insight into Mixer & Pack’s industrial model, innovation capabilities and international expansion strategy.
The visit underlines the key role that exports are acquiring in Mixer & Pack’s strategy and reinforces the value of Made in Spain as a seal of industrial excellence, capable of competing successfully in the world’s most demanding markets.
In the photograph: Elisa Carbonell, CEO of ICEX; Luis Mayoral, Director of Creative Industries at ICEX; Agustín Gómez, President of Mixer & Pack; Javier Aguilera, General Manager of Mixer & Pack; and Fernando Hernández, Commercial Department Manager.
About Mixer & Pack:
With over 30 years of experience in the design, development and manufacturing of perfumery and cosmetics for private label and retail brands, Mixer & Pack has become a key partner for some of the most prestigious fashion brands and major national and international cosmetic groups.
A leader in third-party fragrance manufacturing in Spain and one of the most important players in Europe, the company operates a large perfumery and cosmetics factory in Cabanillas del Campo (Guadalajara). Its products are marketed in more than 130 countries across all five continents.
Mixer & Pack is a member of Stanpa (the Spanish National Association of Perfumery and Cosmetics) and Cre100do, and has received numerous awards, including the CEPYME Award for Sustainability and Energy Efficiency (2019), the National Fashion Industry Award (2020, Accessories category), the Stanpa Gold Medal, the Business Merit Award from the regional government of Castilla-La Mancha, and “Company of the Year 2022” by CEOE Guadalajara. More recently, it received the Innovation Award in the Cosmetics Industry (Aitex, 2024), recognition from the Red Cross for promoting employment inclusion, the Innovative Technology-Based Company Seal (2025), and the Zero Waste to Landfill Certification (2025). The company also works closely with the Spanish Red Cross and signed a collaboration agreement in 2020 to promote the employment of people at risk of social exclusion, for which it has received the Spanish Red Cross Inclusion Award.
