The private label fragrance manufacturer begins a new creative chapter that transforms the way B2B perfumery is communicated, embracing a more artistic and aspirational approach that translates a complex process into a simple, inspiring and emotional narrative.
February 4, 2026 (Cabanillas del Campo, Guadalajara)
Mixer & Pack once again marks a turning point in the industry. After more than 30 years pioneering the communication and visibility of third party perfume design, development, formulation and manufacturing, and having established itself as a leader in innovation, sustainability, people and service excellence, the company announces the evolution of its communication style towards a more artistic, aspirational approach aligned with the language of its clients.
Since its founding more than three decades ago, Mixer & Pack has built its communication around four fundamental pillars: the importance of people, a strong commitment to sustainability, a clear focus on innovation, and a comprehensive, high level perfumery development service. This framework has not only consolidated its leadership, but has also inspired new players in the sector.
“We are proud to have been an example and a source of inspiration for others, but once we have achieved recognition and authority in the sector as leaders in innovation, sustainability, service and people care, we have the responsibility to innovate again and open a new path with a narrative that represents the future of B2B perfumery,” says Emma Gila, Head of Trends, Marketing and Communication.
This new communication style for the perfume developer, designer and manufacturer is built around a central idea: transforming brand values and identities into beauty products, translating a complex process into a simple, artistic and emotional story. In this way, the company moves away from a technical or purely industrial approach, already widely recognised in Mixer & Pack by the sector and certified by international organisations, to present perfume creation as an art capable of turning concepts into tangible beauty.
The new graphic design of Mixer & Pack reflects this vision with a visually evocative language: a dress projects the darkness of a fragrance of perfume, an infant collection is transformed into fragrance, the sporting spirit into an olfactory reality, or decorative elements in the environment for the home. This piece communicates the essence of Mixer&Pack as a creative interpretation that brings brand universes into sensorial experiences.
With this change, the perfume manufacturer for third parties reaffirms its leadership in the manufacture of third-party perfumes, but also in the form in which the sector presents itself to the world: with artistic sensitivity, innovative vision and a narrative that connects directly with its clients, with its values and its values. sueños.
In the photo 4 creativity from the new imagen of Mixer&Pack
About Mixer:
Mixer & Pack, after 30 years of experience in the design, development and manufacture of perfumery and cosmetics for private label and MDD, has become the great partner of the most prestigious fashion firms and the most important national and international cosmetic groups.
Leader in the manufacture of perfumery for third parties in Spain and one of the most important in Europe, it has a large perfumery and cosmetics factory in Cabanillas del Campo (Guadalajara) and its references are marketed in more than 120 countries on 5 continents.
Member of Stanpa (National Association of Perfumery and Cosmetics of Spain) and Cre100do. CEPYME Award 2019 in the category of sustainability and energy efficiency, National Award of the Fashion Industry 2020 in the category of accessories, Gold Medal of Stanpa (highest distinction in the perfumery and cosmetics sector in Spain), Award of Business Merit (MÉEM Award) by the JCCM and recently named “Company of the Year 2022” by CEOE Guadalajara. Award for Innovation in the Cosmetics Industry (Aitex) 2024. Honored by the Red Cross for breaking down barriers to access to employment. Innovative Technology-Based Company Seal 2025.
Mixer & Pack also collaborates with the Spanish Red Cross, with whom signed a collaboration agreement to incorporate people at risk of social exclusion, reason why they have received the “Spanish Red Cross Award for inclusion”.
