The designer, developer, and manufacturer of private label perfumes celebrates the success of its presence at the Beauty Istanbul fair, the most relevant event for entering the Western Asian markets.
4th October , 2024 (Istanbul, Turkey)
Mixer & Pack continues its growth and internationalization efforts, this time at the fair held in the transcontinental country “Beauty Istanbul,” sharing with the industry its new advances in innovation, design, development, materials, manufacturing, and industrialization of perfume projects.
This time, unlike the previous edition, the third parties perfume manufacturer participated on the “Beauty from Spain” pavilion, organized and led by Stanpa alongside ICEX, aiming to bring the “Made in Spain” and the quality seal so representative of Spanish manufacturing to the Western Asian markets.
The highlight of this fair was the ability to showcase to suppliers, current clients, and potential clients the latest advancements achieved by the perfumes developer for private label, such as the implementation of mixed reality and artificial intelligence along the entire value chain, its pioneering RFID coding tunnels in production, as well as its latest machine vision cameras on its packaging lines.
The objective and presence of Mixer & Pack in Turkey reinforce and fulfill the strategic growth and internationalization plan initiated in 2017, which has been renewed every three years. The development of the fair, as well as the booth, has been a resounding success, according to the perfume manufacturer, meeting the set goals by attracting visitors from different nationalities and establishing new business relationships that will help them continue to stand out as one of the best perfume manufacturers for third-party brands in Europe.
Mixer & Pack plans to continue showcasing its advancements at upcoming fairs, such as the Beauty World Middle East in Dubai at the end of October and Cosmoprof Miami, which will take place in January.
