A publication that celebrates the history, values, and people behind one of the European leaders in the design, development, and manufacturing of third-party perfumery.
June 9th, 2025 (Cabanillas del Campo, Guadalajara)
On the occasion of its 30th anniversary, Mixer & Pack, a leading Spanish company in the design, development, and manufacturing of private label perfumery, presents Esencia 360, its first corporate magazine. This annual publication highlights three decades of history, excellence, and growth, with a special focus on the people and the core pillars that define the company’s DNA: innovation, sustainability, service, and human talent.
A cover with a human essence
The cover of this first edition features the 11 Employees of the Year since the launch of this internal recognition. An image that represents the true heart of Mixer & Pack: the people who, day after day, make its operational excellence and its position as a strategic manufacturer for leading brands in the sector possible.
High-level content and unique collaborations
Esencia 360 features exclusive interviews with prominent figures from the institutional sphere and the international perfumery industry:
• Cecilia Bolocco, former Miss Universe and a key figure in fashion and communication in Latin America, for whom Mixer & Pack develops her fragrance line, which is sold in the department stores París.
• Emiliano García-Page, President of Castilla-La Mancha, shares his vision on the role of the regional industry and institutional support for economic development, also highlighting Mixer & Pack’s contribution to the region’s business landscape.
• Emilio Valeros, master perfumer, academic, and Lavender Chair of the Perfume Academy, as well as former technical director of Loewe Perfumes, friend of the founder Rodolfo Gómez de Vargas, and a key figure in the origins of Mixer & Pack. It was for Loewe that the first fragrance produced by the company was created: Esencia de Loewe.
A story that inspires
The magazine also dedicates a special section to reviewing the origins of Mixer & Pack, founded in 1994 by Rodolfo Gómez de Vargas and Gregoria Loeches Antolín. From its beginnings in Meco (Madrid) to its establishment in Cabanillas del Campo (Guadalajara), Mixer & Pack has successfully grown while maintaining its family values, all the while internationalizing and diversifying as a supplier of perfumery for private label brands.
From family company to international benchmark
Today, under the leadership of the second generation, Mixer & Pack approaches 100 million euros in revenue, positioning itself as one of the leading European manufacturers of private label perfumery, working with top-tier fashion groups, cosmetics brands, and celebrities.
As stated in the editorial signed by the Board of Directors, Esencia 360 is not only created to celebrate this anniversary but also to endure as a platform for internal and external dialogue, showcasing the corporate culture, strategic projects, and future vision of a company that continues to grow with a family spirit and an international vocation.
To visualize the “how it was made”
