The designer, developer, and manufacturer of perfumes for third-party brands incorporates an exclusive feature on its website for its clients: the first fragrance trend library in the industry.
4th September 2025 (Cabanillas del Campo, Guadalajara)
Mixer & Pack reinforces its innovation pillar by developing the market’s first Fragrance Trends Library, offering its clients an exclusive service that provides insights on innovations in packaging, color, prints, essences, and more.
With the goal of turning its clients into market leaders, Mixer & Pack launches this pioneering digital space that brings together the most cutting-edge elements in fragrance, packaging, design, colorimetry, sustainability, and lifestyle to inspire new product development.
This new service, developed by the Marketing and Trends Department, is a first of-its-kind initiative in the fragrance industry: a centralized platform that analyzes the movements set to define the market in the coming years. From scent trends and emerging visual codes to key ingredients, formats, finishes, and prints, the library offers forward-thinking insights to spot opportunities and launch products at the right time.
The Fragrance Trends Library is structured into several specialized sections, including:
- Fragrances & Lifestyles: Analysis of sensory preferences, emerging ingredients, and olfactive storytelling by generation and market.
- Design & Packaging: Formats, materials, finishes, and the role of color as a tool for visual differentiation.
- Geographic Areas & Targets: Strategic insights applicable to specific markets and consumer profiles.
One of the main sources of inspiration is WGSN, one of the world’s leading trend forecasting and analytics platforms.
In the words of Emma Gila, Head of the Marketing and Trends Department at Mixer & Pack: “This new tool helps us keep one foot in the future, allowing our clients to stay ahead when it comes to trends, packaging or colorimetry, among many other aspects—empowering them to make better strategic decisions. We’re not just a supplier, we bring added value that makes us a strategic partner.” The Fragrance Trends Library is already available exclusively for Mixer & Pack clients through their website.
Its goal: to make clients the true protagonists of the fragrance industry, boosting their creative and strategic leadership in an increasingly demanding and fast moving market.
