If you spend time on TikTok, you’ve probably already seen those perfume videos that are all the rage in 2025. Gourmand aromas have taken a turn and we are no longer talking about those traditional sweets, but more exotic smells. Now we find different scents that are accumulating millions of views.
This new trend of exotic fragrances is evolving the world of perfumes. Now people are looking for olfactory experiences that are more elaborate, more surprising and, of course, more worthy of sharing on networks. We’ll tell you!
What are gourmand perfumes and why are they trendy?
Gourmand perfumes are those fragrances that take you directly to a bakery or home kitchen. The term comes from French and refers to someone who enjoys good food very much. In perfumery, this translates into aromas that remind you of sweet foods, comforting spices, and everything that makes your mouth water when you smell it.
Traditionally, when you thought of a gourmand perfume, notes of vanilla, chocolate, caramel, or sugary fruits came to mind. There is something special about these scents: they awaken your emotional memory and connect you with childhood memories, moments of well-being and feelings of protection.
But here’s the interesting thing: in 2025, gourmand perfumes have evolved into much bolder territories. They are no longer satisfied with being simply sweet; They now incorporate salty, spicy, herbal, and even umami elements that create entirely new olfactory experiences. This evolution responds to the search for authenticity and originality.
TikTok and the rise of exotic scents in 2025
TikTok has become the epicenter of global trends, and perfumery could not be left behind. Hashtags like #FragranceCollection and #SweetPerfume are racking up millions of views, but what really catches our attention is how completely new trends are emerging like #MatchaPerfume, which represents the natural evolution of gourmands towards greener and more exotic profiles.
The platform has democratized perfume criticism in a way we’ve never seen before. You no longer need to be an expert perfumer to influence trends; You just need a curious nose, a camera, and the ability to communicate your olfactory experiences in an engaging way.
This democratization has led them to seek more authentic and personalized experiences. They are no longer satisfied with following the recommendations of traditional magazines; they want to hear from real people, with tastes similar to yours, who tell without filters what they feel when they apply a fragrance.
Salted vanilla
Salted vanilla represents the evolution of one of the most beloved ingredients in gourmet perfumery. This new interpretation combines the warmth and creaminess that traditional vanilla loves with a saline touch that adds depth and sophistication.
Salted vanilla isn’t just sweet; It’s complex, intriguing, and has that unique ability to change in your skin throughout the day. In the first hours, you can perceive that familiar sweetness, but little by little more mineral and oceanic notes appear that create an interesting contrast.
Perfumers are experimenting with different types of salt, each bringing unique nuances. Some even incorporate notes of seaweed or ocean breeze to intensify that salty feeling.
Intense coffee
Coffee as a perfumer note is not new, but the way it is being interpreted in 2025 is incredible. We’re no longer talking about the aroma of freshly ground coffee; we’re now exploring the entire coffee universe.
Content creators on TikTok are obsessed with these perfumes because they offer an olfactory experience that is both energizing and comforting. When you apply a perfume with intense notes of coffee, in addition to smelling incredible; You also experience that psychological feeling of alertness and vitality that you associate with your morning cup of coffee.
The innovation is in the details: some perfumes incorporate notes of roasted coffee with smoky undertones, others focus on the creaminess of latte by adding dairy notes, and the more daring experiment with spicy coffee, incorporating cardamom, cinnamon or even black pepper. This diversity allows you to find exactly the type of coffee experience that connects most with you.
Creamy pistachio
Pistachio has emerged as the most unexpected and addictive gourmand note of 2025. Its popularity on TikTok is due to that unique combination of creaminess, subtle sweetness, and a slightly salty touch that makes it irresistibly appealing. When you smell a perfume with pistachio notes, you experience something completely different from any other gourmand fragrance.
The magic of pistachios is in its versatility. It can be sweet like a Sicilian pistachio ice cream, creamy like an artisanal pistachio paste, or even slightly green and herbaceous like fresh pistachios. Perfumers are taking advantage of this versatility to create compositions that are constantly evolving on your skin.
Some perfumes combine pistachio with notes of rose to create a baklava effect, others mix it with vanilla and almonds to intensify its creaminess, and the most innovative combine it with citrus notes to generate a refreshing contrast.
Why These Exotic Scents Are Popular in Perfumery
The popularity of these exotic scents responds to profound changes in the way people relate to perfumes. They no longer seek to smell good; they want to tell a story, express their personality, and produce emotional connections through smell.
The influence of modern gastronomy is also here. We live in an era where food is art, where chefs experiment with impossible combinations, and where savory-sweet has become a classic. Perfumers are borrowing these culinary trends and translating them into olfactory language, creating fragrances that reflect your gastronomic sophistication.
The search for authenticity also plays a key role. Since people are looking for fragrances that make them feel unique, that tell their personal story. These exotic gourmands offer exactly that: the chance to smell different, to surprise, to start conversations, and to create unique olfactory memories that define them as a person.
If you are thinking of applying these new trends to your perfume line, do not hesitate to contact us. At Mixer & Pack we are dedicated to the manufacture of perfumes for third parties and we are up to date with the latest trends in perfumery.
