Fragrance Launches 2025: Our Favorites
The perfumery sector in 2025 is experiencing a strong moment, with perfumes and fragrances that introduce new narratives, intriguing and distinctive scent profiles, aesthetics and bottles that feel like true pieces of art, and compositions that challenge expectations. For those of us who live this industry from within, it is a pleasure to experience and […]
Fauxtalgia or false nostalgia in perfumery
Today’s world is increasingly changing, digital and fast, so it is understandable that new generations yearn for or seek refuge in past times that seemed simpler, simpler and even happier. The strange or curious thing is that on many occasions the people who long for those times have not directly enjoyed them. This phenomenon known […]
Mental health-related smells
As we have already mentioned on other occasions, October 10 is World Mental Health Day. Thanks to this celebration, the world is becoming more and more aware of the importance of giving voice to mental health problems in order to try to improve people’s emotional quality of life. From Mixer & Pack, we would like […]
Olfactory microdosing: lightly layered perfumes for everyday wear
The way of working in the perfume industry is being modified by new fashions. Although the enveloping and powerful aromas of intense formulas are still a claim, now consumers are beginning to demand other types of fragrances, focusing on the trend known as olfactory microdosing. It consists of applying and combining perfumes with light and […]
TikTok & Perfume: the challenges that set olfactory trends
Nowadays, TikTok is one of the most relevant platforms in terms of trends. This social network has gone from being a space for viral videos and entertainment to becoming one of the main engines of the industry. Perfumery has been one of the sectors most transformed by the growth of this network. A world that […]
Alcohol-free perfumes: New trend in perfumery
The universe of perfumery always seeks to respond to the new needs of consumers, with one of the most notable trends in recent years being that of alcohol-free perfumes, an alternative that has conquered those looking for softer fragrances. Alcohol-free perfumes are ideal for people with sensitive skin, but they have also opened the door […]
Perfumes according to age, what each generation likes
Have you noticed that your grandmother always had the same bottle of perfume on the dressing table, as if it were part of the decoration? Meanwhile, your younger sister seems to wear a new fragrance every week. It’s no coincidence: your age and the generation to which you belong influence (more than you imagine) your […]
Functional fragrances Can a perfume help you sleep, concentrate or perform better?
The use of fragrances is not just about leaving a pleasant aroma in the environment. These have the ability to directly influence your mood, helping you feel more relaxed, focused, or energized. Functional fragrances have become very popular for their ability to offer additional benefits to traditional ones. These fragrances are designed to accompany you […]
Exotic Gourmand 2025: Salted Vanilla, Coffee, and Pistachio Dominate TikTok
If you spend time on TikTok, you’ve probably already seen those perfume videos that are all the rage in 2025. Gourmand aromas have taken a turn and we are no longer talking about those traditional sweets, but more exotic smells. Now we find different scents that are accumulating millions of views. This new trend of […]
Colour and scent: How emotions are connected in collection design
Creating a perfume goes far beyond finding the perfect blend of essences for the scent you want. A perfume is a complex concept, which involves our emotions, our senses and our memories. Perfumery is a completely sensory art and, in addition to smell, sight and color play an important role when it comes to creating […]