MIXER & PACK STRENGTHENS ITS LEADERSHIP AS A PRIVATE LABEL MANUFACTURER IN TURKEY

The designer, developer, and manufacturer of perfumery and home fragrance products for third-party brands is once again betting on the Beauty Istanbul trade fair to attract all those clients from Western Asia who want to create an olfactory representation for their brand.

May 8, 2025 (Istanbul, Turkey)

The fragrance manufacturer for private label, recognized for its ability to create customized scents, will be present at the Beauty Istanbul 2025 fair for the third consecutive year, following the resounding success of previous editions. This is one of the most prominent events in the beauty industry internationally.

Mixer & Pack, a leading company in the creation and manufacturing of perfumery and cosmetics, will once again attend Beauty Istanbul 2025 to reaffirm its position as a European leader in third-party perfumery manufacturing, after becoming the strategic partner of renowned and major global brands from the Middle East, such as Lulu Retail Group.

The fair, which has changed its dates and location from previous editions, will take place from May 8 to 10 at the Tuyap Fair Center. It will host more than 1,162 exhibitors from over 70 countries. Mixer & Pack will showcase its advancements in sustainable packaging development, as well as the latest progress in the design and manufacturing of perfumery, home fragrance, and pet care at booth 530 in hall 2B, located in the “Beauty from Spain” pavilion, organized by Stanpa in collaboration with ICEX.

Mixer & Pack plans to continue showcasing its advancements in this area at upcoming trade fairs, such as Beautyworld Middle East in Dubai, this October.

In the photo, from left to right: Cecilia García, Key Account Manager, Fernando Hernández, Head of the Commercial Department and Sebastien Dorel, Packaging Developer.
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