The designer, developer, and manufacturer of perfumery for private labels has received the second AITEX award in the Innovation in Cosmetics category for its project “Implementation of Mixed Reality and Artificial Intelligence Across the Entire Value Chain in Perfumery Manufacturing.” The prize will be donated to the Red Cross Valencia by the manufacturer.
25th february 2025 (Alcoy, Alicante)
Mixer & Pack has been honored with the prestigious AITEX Award in the Innovation in Cosmetics category, recognizing its commitment to research and the development of innovative solutions in perfumery. The award highlights its project, “Implementation of Mixed Reality and Artificial Intelligence Across the Entire Value Chain in Perfumery Manufacturing,” reinforcing its position as a leader in the industry. Additionally, in a gesture of solidarity, the company has decided to donate the €10,000 prize to the Red Cross in Valencia to support recovery efforts for the damages caused by DANA.
The AITEX 2025 Business Awards gala, held today in Alcoy, brought together prominent industry figures to celebrate talent and innovation in the cosmetic and textile industries. In this edition, Mixer & Pack has been awarded second place in the Innovation in Cosmetics category, further solidifying its position as a benchmark in the sector.
The award was granted for the project “Implementation of Mixed Reality and Artificial Intelligence Across the Entire Value Chain in Perfumery Manufacturing,” an initiative that has optimized processes, enhanced efficiency, and strengthened the company’s ability to adapt to a constantly evolving market.
Lorenzo García, Chief Operating Officer of Mixer & Pack, accepted the award on behalf of the company, highlighting the team’s dedication to developing innovative solutions.
Commitment to Innovation and Industry Development
During his speech, Lorenzo García highlighted the crucial role of innovation in Mixer & Pack’s strategy:
“At Mixer & Pack, innovation is one of our core pillars. As leaders in third party perfumery manufacturing, we believe that staying ahead of trends and investing in new technologies not only strengthens our growth but also drives the entire sector forward. This award reflects the hard work and dedication of our entire team and motivates us to continue implementing actions that enhance our processes, delivering high-quality products with a positive market impact.”
The recognition awarded by AITEX further solidifies Mixer & Pack’s position as a forward-thinking company in perfumery, integrating cutting-edge technologies to improve its processes and products.
A Charitable Gesture in Support of the Red Cross Valencia
Beyond innovation, Mixer & Pack also reaffirms its commitment to social responsibility. As a gesture of solidarity, the company has decided to donate the prize money to the Red Cross Valencia to support recovery efforts following the damage caused by DANA.
“We believe that innovation must go hand in hand with social responsibility, and this is our small contribution to helping those who need it most,” concluded Lorenzo García in his acceptance speech.
With this recognition, Mixer & Pack continues to strengthen its role as a leader in the industry, combining innovation, social commitment, and excellence in perfumery manufacturing.
AITEX: Driving Innovation in the Industry
Since its inception in 2018, the AITEX Business Awards have aimed to stimulate the business landscape, encouraging competitiveness and fostering industrial growth. With categories recognizing innovation, sustainability, and research, these awards have become a benchmark in the industry, highlighting companies committed to development and sector transformation.
In this context, the award granted to Mixer & Pack underscores the impact of its technological advancements in perfumery manufacturing, reaffirming its commitment to excellence and market evolution.
