Forbes recognises the leadership of Gómez Loeches and the drive of the second generation of the family company, which has consolidated Mixer&Pack as the largest designer and manufacturer of perfumery for third parties in Europe.
December 4, 2025 (Madrid, Spain)
Mixer&Pack announces the incorporation of its president, Agustín Gómez Loeches, to the prestigious Forbes List of the 25 Most Outstanding Entrepreneurs of 2025, a recognition that highlights the strategic vision, international growth and consolidation of the second generation at the helm of the family company founded in 1994.
Mixer&Pack, a European benchmark in the design, development and manufacture of perfumery for third parties, celebrates the inclusion of its president, Agustín Gómez Loeches, in the Forbes List of the 25 Most Outstanding Entrepreneurs of 2025, a recognition given to leaders who are transforming the Spanish business fabric.
After a professional career in multinationals such as L’Oréal, Shiseido, Avon and Deoleo, Agustín Gómez Loeches joined Mixer&Pack in 2015 to assume, together with his siblings Rodolfo, Gregorio and Carolina, the generational replacement of the company founded by his parents in 1994. Since then, he has served as chairman and joint director, promoting a new stage of growth, transformation and global expansion from the Board of Directors.
In recent years, Mixer&Pack has reached the greatest milestones in its history, promoting the construction of one of the most advanced cosmetic manufacturing plants in Europe and consolidating itself as the leading designer, developer and manufacturer of perfumery and air fresheners for third parties on the continent. In addition, the company has strengthened its industrial capacity, raised its quality and sustainability standards, enhanced operational excellence and made decisive progress in its innovation and technological transformation roadmap.
In the words of Agustín Gómez Loeches: “This recognition is not individual, but the result of the shared effort of the Board of Directors, the Management Committee and each and every one of the members of the team, who contribute their grain of sand in our value chain. And, of course, it is also thanks to the support of our customers and suppliers, which make it possible for us to be able to create together the best perfumery in the world, with a Made in Spain seal, and bring it to consumers in more than 130 countries. It is an honour to represent Mixer&Pack, and my parents’ dream, on this list and to continue promoting the growth of Spanish perfumery together.”
The celebration and presentation of the recognition to the 25 entrepreneurs highlighted by Forbes in 2025 took place yesterday at the Four Seasons Hotel Madrid and was sponsored by Deutsche Bank, in a gala that underlined the impact, vision and international projection of the country’s most influential business leaders.
