The visit of Bárbara García, Regional Minister of Social Welfare of Castilla- La Mancha, highlights the role of industry as a driver of social inclusion and the commitment of the B2B fragrance manufacturer to workforce integration and sustainable development.
April 20th, 2026 (Cabanillas del Campo, Guadalajara, Spain)
Mixer&Pack welcomed Bárbara García Torijano, Regional Minister of Social Welfare of Castilla-La Mancha, to its facilities in an institutional visit that provided first-hand insight into the company’s business model, where industrial activity and social commitment go hand in hand.
This meeting follows the recognition awarded to Mixer&Pack at the 10th edition of the Social Initiative Awards, where the company was distinguished for its work in promoting the Third Social Sector and its commitment to the labor integration of people at risk of social exclusion through collaborations with organizations such as the Red Cross and Fundación CEOE.
During the visit, the Minister was accompanied by Rosa María García, Regional Delegate of the Government in Guadalajara; Santiago Vera, Director General of Social Action; Carmen Gil, Provincial Delegate of Social Welfare; and José García Salinas, Mayor of Cabanillas del Campo, along with city council members Abigail Cordero Gaviño, Head of Social Welfare and Employment, and Javier Blanco Melero, Councillor for Economic Promotion. They were welcomed by the executive management and board of directors of Mixer&Pack.
Since its foundation in 1994, Mixer&Pack has embedded a strong ethical and social commitment into its DNA, shaping the way it understands industry. Because it is not only about what is done, but also how it is done. This approach translates into a genuine commitment to a business model where diversity, labor inclusion and equal opportunities are key pillars of economic and social progress.
During the visit, the company presented its main initiatives in social integration, gender equality and corporate responsibility, highlighting its collaboration with organizations such as Cruz Roja and CEOE Foundation in the development of employment integration programs. This model has enabled the creation of stable professional opportunities for individuals facing greater barriers to accessing the job market.
As a manufacturer and developer of fragrances for third parties, Mixer&Pack has successfully integrated this commitment into its industrial activity, positioning itself as a leading European private label fragrance manufacturer, where innovation, production capacity and people-centric values are part of the same strategy.
The visit concluded with a tour of the company’s facilities, where the Minister and her team gained first-hand insight into the production processes, technologies and initiatives in sustainability and social responsibility, aligned with the strategic objectives promoted by the Castilla-La Mancha regional government.
In the photograph: Javier Blanco Melero, Councillor for Economic Promotion; Abigail Cordero Gaviño, Head of Social Welfare and Employment of Cabanillas del Campo City Council; Rosa María García, Regional Delegate in Guadalajara; José García Salinas, Mayor of Cabanillas del Campo; Rodolfo Gómez Loeches, Board Member of Mixer&Pack; Bárbara García Torijano, Regional Minister of Social Welfare; Agustín Gómez Loeches, President of Mixer&Pack; Javier Aguilera, CEO of Mixer&Pack; Carmen Gil, Provincial Delegate of Social Welfare; and Santiago Vera, Director General of Social Action.
About Mixer & Pack
With over 30 years of experience in the design, development and manufacturing of perfumery and cosmetics for private label and retail brands, Mixer & Pack has become a key partner for some of the most prestigious fashion brands and major national and international cosmetic groups.
A leader in third-party fragrance manufacturing in Spain and one of the most important players in Europe, the company operates a large perfumery and cosmetics factory in Cabanillas del Campo (Guadalajara). Its products are marketed in more than 130 countries across all five continents.
Mixer & Pack is a member of Stanpa (the Spanish National Association of Perfumery and Cosmetics) and Cre100do, and has received numerous awards, including the CEPYME Award for Sustainability and Energy Efficiency (2019), the National Fashion Industry Award (2020, Accessories category), the Stanpa Gold Medal, the Business Merit Award from the regional government of Castilla-La Mancha, and “Company of the Year 2022” by CEOE Guadalajara. More recently, it received the Innovation Award in the Cosmetics Industry (Aitex, 2024), recognition from the Red Cross for promoting employment inclusion, the Innovative Technology-Based Company Seal (2025), and the Zero Waste to Landfill Certification (2025). Social Welfare Award in the category of Promotion of the Social Third Sector 2026.
The company also works closely with the Spanish Red Cross and signed a collaboration agreement in 2020 to promote the employment of people at risk of social exclusion, for which it has received the Spanish Red Cross Inclusion Award.
Mixer & Pack also collaborates with the Spanish Red Cross, with whom signed a collaboration agreement to incorporate people at risk of social exclusion, reason why they have received the “Spanish Red Cross Award for inclusion”.
