The perfumery and ambiance designer, developer and manufacturer for third parties, celebrates the success of its presence in COSMOPROF & COSMOPACK WORLDWIDE BOLOGNA trade fair, with the opening of the managing director of ICEX, international direction of Stanpa and Feeling Innovation and the Economic and Commercial Counselling of Milan.

23rd of March 2024 (Bologna, Italy).

Mixer & Pack continues its growth and internationalization projection, this time in the most important beauty trade fair in the world ‘’COSMOPROF & COSMOPACK WORLDWIDE BOLOGNA”, sharing with the sector its new improvements in design, materials, manufacturing and industrialization of perfumery projects.

The stand located in the Hall 18- F20 has been opened with the presence of ICEX CEO, Elisa Carbonell, the Economic and Commercial Counsellor of Milan, Carmen Balsa, together with the presence of Susana Arranz, international director of Stanpa and Feeling Innovation, strengthening the commitment of Mixer & Pack with innovation and creating a big interest and enthusiasm between the trade fair visitors, all of them received by the Administration Council represented by Rodolfo Gómez Loeches, as well as from part of the commercial and marketing team of the perfumery manufacturer.

The strong point of this trade fair has been to show suppliers, actual and potential clients the latest improvements that the turnkey for distribution brands has reached, as the Codification tunnel Radio Frequency Identification (RFI) and the implementation of mixed reality and artificial intelligence in all the productive value chain process, being the first business worldwide in the perfumery industry with a so disruptive technology.

During the fair the stand has captivated the attention of visitors consolidating its presence as a reference of perfumery manufacturer for private label. Mixer & Pack highlighted for its elegant and attractive design, reflecting its very essence of its exclusive creations.

In words of Fernando Hernández, responsible of the commercial department in Mixer & Pack: “we are delighted with the experts’ leaders in world perfumery and perfume lovers to have the opportunity of getting to know closely the quality that distinguishes Mixer & Pack as a leader in the industry”.

The event in Bologna not only reinforced its perfumery for private label developer and manufacturer position as a highlighted actor in perfumery industry, but also served as a showcase for creativity and innovation.

Mixer & Pack has planned to continue showing its improvements in future trade fairs, as in the Beauty Istanbul trade fair in Turkey and in the Beauty World Middle East trade fair in Dubai, both in October.

In the picture from left to right: Alfonso Janeiro from ICEX, Susana Arranz (international director of Stanpa and Feeling Innovation), Fernando Hernández (commercial manager of Mixer & Pack), Elisa Carbonell (managing director of ICEX), Carmen Balsa (Commercial Economic Counselor of the Spanish Embassy in Milan), Rodolfo Gómez (Executive Director of Mixer & Pack), and Pedro Flores from ICEX.