The designer, developer and manufacturer of private label for perfumery and home fragrances has signed an alliance with HRCOC (the Hispanic Retail Chamber of Commerce), the most representative Hispanic retail business network in America, to become its first European partner in the beauty industry.

19th july 2023 (Washington D.C.)

Mixer & Pack, a leading manufacturer of private label for perfumery, has become the first company in the beauty sector in Europe to reach an agreement with The Hispanic Retail Chamber of Commerce to enable Hispanic brands in both Latin America and North America to launch their own range of perfumery.

Founded in 1994, Mixer & Pack has become the main partner in the production of perfumery for the most prestigious brands, both Spanish and international, being a clear reference in the sector.

Through its B2B business model, it creates and develops perfumery and home fragrance providing effective, creative, innovative, competitive and quality solutions to its clients at all stages of the creation process: from product formulation, research, design, manufacturing, packaging and packing as well as all the regulatory documentation necessary to market these products in the 5 continents. All of this is done in a responsible manner and with a commitment to safety, health, wellbeing, corporate social responsibility and the environment.

According to Daniel Esteban Novoa, Vice President and Co-Founder of Hispanic Retail Chamber, “This strategic partnership between Mixer & Pack and Hispanic Retail is a key step in bringing exceptional products and services to the Hispanic perfume community, “made in Europe”. Both companies are excited about this collaboration and look forward to great success after communication to all our members and partners.”

Fernando Hernández Moreno, Commercial Manager of Mixer & Pack, underlines behind the signature “once again, Mixer & Pack shows its leadership as a leader in the manufacture of private label perfumery, offering both the Hispanic and North American markets the possibility of elevating their brands with high quality perfumery products, with the stamp “made in Europe”.This strategic partnership between Mixer & Pack and Hispanic Retail is a key step in the continued growth and advancement of Mixer & Pack’s presence in Hispanic America.

In the photo: Mixer & Pack installations.