This will be one of the topics addressed by Agust\u00edn G\u00f3mez, president and co-owner of Mixer&Pack, during his participation in the Colombia Fashion Summit on September 23, as part of the panel discussion \u201cVision, Structure, Team: How to Prepare for Growth.\u201d His presentation will share the Spanish company’s growth experience and its perspective on how category diversification can be a powerful tool for brands seeking to expand into new markets.
\n<\/p>\n\n The growth of fashion brands no longer depends solely on their clothing collections. Increasingly, companies are expanding their offerings into new categories that strengthen consumer relationships and generate new business opportunities.<\/p>\n\n Perfumery represents one of these avenues for diversification. A fragrance allows a brand to extend its identity into a new territory and broaden its relationship with the consumer beyond its core product.<\/p>\n\n Adding a perfume line can allow brands to diversify their offering, expand their portfolio, generate new purchasing opportunities, access different consumer profiles, and reinforce brand recall and positioning through a sensory experience.<\/p>\n\n For fashion, retail and luxury companies seeking to grow in international markets, this category also represents an opportunity to build new points of contact with the consumer while maintaining the codes that define their identity.<\/span><\/p>\n\n Developing a fragrance for a fashion brand is not just about creating a scent. It involves translating a creative universe and brand codes into a product that combines identity, formulation, design, packaging, and manufacturing.<\/p>\n\n In this context, perfumery becomes an extension of the brand’s universe, allowing for the creation of a unique experience around it. Scent can reinforce brand recall and foster an <\/span>emotional connection with the consumer, while simultaneously opening up new <\/span>product and consumption possibilities.<\/span><\/p>\n\n For a fashion brand, entering the perfume category means translating its creative universe into a product that combines identity, formulation, design, and manufacturing. Developing a fragrance requires\u00a0 coordinating different stages to ensure the final result maintains the brand’s defining characteristics.<\/span><\/p>\n\n Mixer&Pack works under an integrated model that covers everything from product conceptualization and fragrance development to packaging design and final manufacturing at its facilities in Guadalajara, Spain.<\/p>\n\n This model allows for the centralization of the different phases of development and the adaptation of the product to the specific needs of each brand and market. Material selection, packaging design, formula development, and manufacturing are all part of the same process, in which creative and technical teams work together to translate a brand’s identity into the olfactory realm.<\/p>\n\n As a European manufacturer specializing in the development and production of perfumery for fashion, retail and luxury brands, Mixer&Pack works with some of the most relevant companies in Europe, many of them already established in Latin America.<\/span><\/p>\n\n Developing perfumes for international markets requires combining creativity with technical, productive, and regulatory capabilities.<\/p>\n\n Mixer&Pack has R&D and production facilities in Guadalajara, Spain, where it develops and manufactures products for various international markets. The company has over three decades of experience and its products are available in more than 130 countries.<\/p>\n\n Mixer&Pack recently obtained FDA approval under the MOCRA law, which facilitates the marketing of its cosmetic products in the US market and strengthens its ability to support brands in their international expansion processes.<\/p>\n\n This comprehensive capability allows brands to centralize the different stages of development and have a single point of contact from the early stages of concept to the manufacture of the finished product.<\/p>\n\n Agust\u00edn G\u00f3mez’s participation in the Colombia Fashion Summit will allow Mixer&Pack’s growth experience to be shared with the Latin American market and will analyze how companies can prepare to face new stages of expansion.<\/p>\n\n The panel \u201cVision, Structure, Team: How to Prepare for Growth\u201d will address precisely the challenges that accompany business growth. In the case of fashion brands, the ability to explore new categories can be part of this expansion strategy, especially when it allows them to leverage an already established brand identity and translate it into new experiences and products.<\/span><\/p>\n\n In this context, perfumery offers a particularly relevant combination: portfolio diversification, access to new consumer profiles, new purchasing occasions, and a way to reinforce brand identity through the olfactory territory.<\/p>\n\n Mixer&Pack’s participation in the Colombia Fashion Summit is part of the growing connection between European and Latin American markets and the interest of brands in the region to explore new avenues for growth.<\/p>\n\n During his presentation, Agust\u00edn G\u00f3mez will share Mixer&Pack’s experience in this process and analyze the challenges involved in growing, from the structure and teams to the ability to develop new categories capable of responding to the needs of an international market.<\/span><\/p>\n\n Mixer&Pack is a Spanish company specializing in the design, development, and manufacturing of perfumes and cosmetics for third parties. Based in Cabanillas del Campo (Guadalajara), it has over three decades of experience and its products are available in more than 130 countries.<\/span><\/p>\n\n More information and contact: <\/span><\/i>
\n<\/span><\/i>For fashion brands interested in exploring diversification opportunities, Mixer&Pack offers its team’s support through its website, where they detail their methodology and success stories. <\/span>
\n<\/span>Visit:<\/span> www.mixerpack.es <\/span>
\n<\/span><\/a>Learn about the process:<\/span> https:\/\/www.mixerpack.es\/por-que-mixer-pack\/ <\/span>
\n<\/span><\/a>Press Contact: Emma Gila Serrano (emma.gila@mixerpack.es)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Agust\u00edn G\u00f3mez, president and co-owner of Mixer&Pack, will address at the Colombia Fashion Summit how diversification into new categories can open growth opportunities for fashion brands in Latin America Bogot\u00e1, Colombia \u2013 September 2026. The evolution of the fashion business is leading many brands to explore new product categories to expand their offerings, reach new […]<\/p>\n","protected":false},"author":2,"featured_media":7766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/posts\/7772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/comments?post=7772"}],"version-history":[{"count":2,"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/posts\/7772\/revisions"}],"predecessor-version":[{"id":7775,"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/posts\/7772\/revisions\/7775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/media\/7766"}],"wp:attachment":[{"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/media?parent=7772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/categories?post=7772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixerpack.es\/en\/wp-json\/wp\/v2\/tags?post=7772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.mixerpack.es\/wp-content\/uploads\/2026\/09\/AgustinGomez_02-1024x683.jpg\")
<\/figure>\n\nFrom fashion to new business categories<\/h2>\n\n
Perfumery as an extension of the brand universe<\/h2>\n\n
When brand identity becomes perfume<\/h2>\n\n
![\"\"](\"https:\/\/www.mixerpack.es\/wp-content\/uploads\/2026\/09\/Mixer_Produccion_0006-1024x683.jpg\")
<\/figure>\n\nTechnical capacity for a global market<\/h2>\n\n
Growth also involves diversification<\/h2>\n\n
A meeting point between Europe and Latin America<\/h2>\n\n
About Mixer&Pack<\/h2>\n\n