MIXER UNVEILS ITS NEW IMAGE AT THE PARIS PCD

The perfume and cosmetics developer will be exhibiting at the Paris PCD fair with a fresh new image centred around its core company value: its services.

Mixer & Pack is starting 2018 with a bang by exhibiting at more fairs than ever before in order to meet its internationalisation targets. As such, and as it has done for the last five years, the company will once again be exhibiting at the PCD (Packaging of Perfume and Cosmetics Design 2018) fair, but this time with a brand new image – a visual commitment to its greatest asset and brand value: service to third party brands.

Following the recent appointment of its new Managing Director, Juan Mediavilla, Mixer started its latest chapter by presenting a three-year business development plan based on championing the company’s potential markets and streamlining its industrial processes to improve the services it offers to its current customer portfolio.

One of the cornerstones of this internationalisation strategy is increased participation in international trade fairs. While the Paris PCD (Packaging of Perfume and Cosmetics Design) fair has long-since been a mandatory event in Mixer’s calendar, having exhibited there for the last five years, this year is of particular importance as the company shall be unveiling its new image at stand K41.

Although maintaining its refined aesthetics, as well as its characteristic and instantly recognisable image of a falling drop of water producing a chain reaction of ripples on the surface, Mixer has decided to develop its communication and take a step towards a visual commitment to its greatest brand value: its services.

According to Agustín Gómez, Mixer & Pack’s Marketing Director, the new look is testament to the very aspect that made Mixer Spain’s biggest perfume and cosmetics developer for third party brands: its focus on providing excellent service where the customer is king and at the heart of everything we do.

In the new graphic, the customer is at the heart of the manufacturer’s activity, represented by a plain perfume bottle bearing the inscription “your brand here”. Rotating around the perfume bottle, Mixer’s five key services as perfume and cosmetics developer for third parties are balanced, organised and systematic:

* Concept development, formulation and packaging, both primary (bottle) and secondary (carton).

* Procurement of the necessary components and ingredients.

* Packaging and handling.

* Regulatory affairs.

* Support and technical advice.

The presentation ran continuously at Mixer’s stand K-41 at the PCD fair (Packaging of Perfume and Cosmetics Design 2018), which took place from 31 January to 2 February 2018 at the Porte de Versailles exhibition centre in Paris (France).

About PCD (Packaging of Perfume and Cosmetics Design 2018):

Already in its 14th year, PCD is considered the premier event for suppliers and the key players in the cosmetic packaging industry. With a focus on innovation and business solutions, PCD plays host to more than 490 exhibitors, both leading suppliers as well as buyers and influential actors, offering business opportunities and prospects for collaboration.

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