MIXER & PACK STRENGTHENS ITS LEADERSHIP IN GERMANY

The developer and contract manufacturer of perfumery and cosmetics for third parties reinforces its position in Germany after the great success at the most important fair in the German country: The Cosmetic Business in Munich.

Cosmetic Business Fair (Munich, Germany) June 18.

With presence already in Germany and continuing with its international growth plan, the developer and contract manufacturer of perfumery and cosmetics for third parties has decided to have presence on Cosmetic Business to strengthen Mixer & Pack as an option for German brands and firms that want to launch a perfume or a cosmetic line.

According to Stanpa figures: the main Beauty world markets are the USA, China, Japan, Brazil, Germany, UK, France, India, South Korea, Italy, Russia, Mexico, Spain, Canada and Australia, being Germany a country with a double and interesting side: it is one of the countries with the highest consumption of perfumery and cosmetics worldwide, but it is also one of the great exporters of beauty to the rest of the world. Reason why Mixer & Pack in its international growth plan set its goals.

In an in-depth analysis of the consumption by category of perfumes, it is estimated that the perfumes market will exceed 47,000 million euros in 2021 where the first position of USA will be surpassed by Brazil, leaving the UK third and Germany fourth.

“The reception by the fair and by the visitors has been absolutely overwhelming. It is a pride to pay attention to the growth of brand awareness and presence that Mixer is living abroad; and without a doubt that stakeholders recognize Mixer makes the job much more dynamic, effective and easy “, points out Lorena Corbacho, Director of Business Development of Mixer & Pack.

The CosmeticBusiness 2018 from June 6 to 7 was the largest and most inter-national edition to date: 419 exhibitors and represented companies from 19 countries presented new ideas and solutions for the creation of the cosmetic products of the future at the MOC Munich. For the first time, the trade fair oc-cupied all four halls, welcoming visitors from 55 countries. This year, the qual-ity of the international trade fair of the cosmetics supplying industry was also impressive: Exhibitors and visitors gave CosmeticBusiness very good feed-back.

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